Tarjni & Anuja – Redesigning a Wellness Brand’s Digital Experience for Higher Conversions

Industry: Wellness & Mental Health
Services Provided: Shopify Design & Development
Project Duration: 3 Weeks
Tools Used: Figma, Custom Shopify Development

The Client

Tarjni & Anuja is a purpose-driven wellness brand offering products that support mental well-being — including thoughtfully designed journals and lifestyle accessories. Endorsed by the Prime Minister of India, the brand holds a unique position of credibility and influence in its space. With a growing customer base and increasing demand, they approached Asky Studio to elevate their online presence.

The Challenge

Although the brand had gained significant attention and built a strong offline reputation, their existing Shopify website didn’t reflect their value or vision. The design felt outdated, the user experience was fragmented, and conversion rates were below expectations.

Several key issues were holding the site back:

• An uninspired, template-based design

• Lack of customer testimonials or social proof

• Poorly structured user journey from landing to checkout

• No integration with their growing social media presence

The brand needed a complete overhaul — with one clear objective: increase conversions. And they needed it within a tight two-week timeline.

The Strategy

Our approach began with strategic discovery: understanding their customers, analyzing competitors, and identifying the friction points in the existing flow. We focused on building a seamless, trust-driven experience that would convert visitors into buyers.

Key focus areas included:

• Designing an intuitive user journey that reduces drop-offs

• Rebuilding the homepage and product pages with a clear narrative and stronger CTAs

• Adding testimonial sections and dynamic social media feeds to establish credibility

• Developing a dedicated therapist connect page to enhance brand depth and differentiate from typical e-commerce stores

Everything was custom-designed in Figma and built directly on Shopify, using lightweight code for flexibility and performance.

The Results

The redesigned site launched on November 11. Within 24 hours, the impact was immediate:

• Order volume doubled compared to the previous version

• Conversion rate increased by 2x

• User engagement and time-on-site significantly improved

The client reported a measurable shift not just in sales, but also in how their customers interacted with the brand.

“This was the first time our online presence truly matched the depth of our mission. The results were instant — the site feels like us, and our customers are responding. We couldn’t have asked for more.”
— Tarjni & Anuja

Behind the Build

One of the standout challenges was building within Shopify’s limitations while still delivering a bespoke experience. We custom-coded key sections, including the therapist page, without relying on third-party apps — keeping performance high and the design fully tailored.

Animations were kept subtle but purposeful — guiding users from discovery to checkout without friction. Every design decision served a clear function: to build trust and encourage action.

What This Project Reflects

At Asky Studio, every project begins with a simple question — why?
Why does your brand exist? Why should a customer trust you? Why should your website convert?

This project is a reflection of that mindset. We don’t just make things look good — we align design with purpose. Whether you're a wellness brand, a startup, or a creator-led business, our goal is always the same: to build websites that grow your business.